How does display advertising work?
To get started with display advertising, you need to analyze your target audience. For example, let’s say you’re looking for the target audience of a yacht club online. This audience has specific interests, such as golf, horses, luxury cars, or various high-end products.
Graphic ads, such as banners, images, or videos, are then primarily placed on websites that focus on these topics, products, etc. A wide range of targeting options allows for optimal real-time targeting of the desired audience.